P&G Strategy

Executive Summary Competitive analysis of P&G often focuses on hard outcomes like market share, gross margin, and number of patent applications but misses some under-appreciated but nevertheless critical strategies that drive P&G's business. The least understood and most powerful P strategy Is leveraging Its scale. Least understood because It Is hard to measure; most powerful because It touches everything the company does.P& G has four separate identifiable scale leveraging strategies: 1 a retail trade strategy a top down Corporate vs.. Division/brand funding strategy a consumer cohort strategy systemic strategies Scale Is becoming Increasingly important, particularly as retailers globalize and continue to drive out supply chain costs. We bring Industry-leading supply chain management and the Intellectual capital of our people to retail partnerships. We have higher-than-average market shares at our top global retailers.As big customers grow, P's overall market share grows. Leverages Its Scale In Ways That Competitors Don't Fully Appreciate Leveraging scale with the retail trade These are programs that have a high perceived value to the retailer and reinforce P's competitive advantages. Of course, these programs are most aggressively sold to the more enlightened retailers who are gaining share in the marketplace. In fact, gaining share with growing retailers is another major P&G strategy. Everyone recognizes that retailers are becoming more and more powerful, demanding more price concessions from manufacturers while themselves marketing private brands of higher and higher value to consumers. Most manufacturers respond by dumping cash into the retailer's wallet. P responds by leveraging its scale. P is investing tens of millions of dollars in Supply Chain efficiencies to come the low-cost distributor, developing innovative distribution concepts and then â€Å"marketing† their advantages to retailers with sophisticated Activity Based Costing software tools. In addition, high volume from multiple categories permits P account handlers at all levels to offer retail customers benefits such as: Account- specific consumer research Major theme events with genuine substance which make the retailer look good to their consumers (e. G. , the Women's Health Initiative at Wall*Mart) Multi-category consumer studies (e. G. Mothering) Software analytics We see retail consolidation as an opportunity that P&G is uniquely capable of leveraging.

Reforming Public Education Visual Outline

Reforming Public Education in America Visual Outline Corrie Broughton Western Governors University WGU Student ID # 000235996 Reforming Public Education in America 1. The world around American school children is changing, but the public school system is failing to keep up with all the changes. Many programs that are in place were great 50+ years ago but now true reform is needed. A. The United States used to have the highest standards in the world for education. B. With so many budget cuts, the education of American children is suffering. There is little money for updated textbooks, new technology, and even to updated buildings.Many teachers reach into their own pockets to supply their classrooms even with the basics of paper and pencils. C. Taxes should be paying for world-class education in America, but the government is not using those dollars wisely. School district boards are in complete charge of how the money is distributed to each school. Not all schools will receive the same amount, some will get more and some will get less. 2. The public education system needs change. Children are getting further and further behind in math and science when compared to other countries.The No Child Left Behind law has some good goals but those goals are hard to achieve because the standards are set too high. It’s hard to judge what the standards are because each state has their own test for student achievement. A. Very little money for schools means no new textbooks or technology available to students. Cut backs also mean no counselors or school nurses on campus. Additionally, school buildings do not get much-needed repairs. B. Student/teacher ratios are too high. Teachers cannot give individual attention to students, and students struggle with keeping up with the curriculum.Poor performing teachers make the same amount of money as a good teacher. Tenure and the teacher’s union protect all teachers from any form of discipline. C. U. S. schools have failed to keep up with other countries in education. The common factor with all of the countries that have students achieving their standards is all students use the same curriculum and there is not a No Child Left Behind Law. The United States has the shortest school year and fewest amount of hours children spend in the classroom. 3. Research suggests that the U. S. ducation system could benefit from reform because there is very little money for schools; there are over-crowded classrooms with tenured teachers who are protected by the unions and other countries are surpassing America’s once great education system by leaps and bounds. References Athavale, G. (2009, October 29). U. S. education falling behind those of other countries. Retrieved from http://www. saratogafalcon. org/content/us-education-falling-behind-those-other-countries Behrent, M. (2009, Summer). Reclaiming our freedom to teach: Education reform in the Obama era. [Part of the special issue, Education and the Obama p residency].Harvard Educational Review 79 (2), p. 240-6. Retrieved from http://wguproxy. egloballibrary. com/login? user=true&url=http://vnweb. hwwilsonweb. com/hww/jumpstart. jhtml? recid=0bc05f7a67b1790e84eb37b49561a968d1ff2c9fe8790d78c3c4d7ec0aaa2d1d11262f4eeb607acd&fmt=C Howell, W. ; West, M. ; Peterson, P. (2011 Fall). The public weighs in on school reform Retrieved from Education Next, 11(4), and 10-22 A Failing Grade For Public School Funding (2010, June 01). [Editorial] Los Angeles Times Retrieved from http://articles. latimes. com/2010/jun/01/opinion/la-ed-funding-20100601/2 Leana, C. 2011, Fall). The missing link in school reform p. 30-35 Retrieved from http://go. aft. org/socap National Commission on Excellence in Education (1903, April 26). A Nation at Risk: The Imperative for Educational Reform. Retrieved from http://www2. ed. gov/pubs/NatAtRisk/index. html Resnick, L. ; Nolan, K. (1995 March). Where in the world are world-class standards? Educational Leadership, Vol. 52 , p. 6-10, 5p Retrieved from http://www. ascd. org/publications/educational_leadership/mar95/vol52/num06/Where_in_the_World_Are_World-Class_Standards?. aspx Schools and Testing: Left

Artist

Russian- Israeli artist who works mainly with a palette-knife instead of regular brushes and oils. He was born on July 12, 1955. He graduated from Vittles Art School and he was one of the elite members of that school. He developed his own unique technique and style. He Is mainly known as being a self-representing artist because he sells and promotes his work over the Internet. He was a struggling artist because he couldnt sell his paintings before the advancement of online sales and eBay.A couple of reasons he stuck out to me are: he paints very colorful, he rates vivid scenes full of bright colors and watery reflections, and the brightness to make his paintings positive and joyous. Leonie Forearm was a modern impressionistic artist. Impressionism is a 19th century art movement that originated with a group of Paris-based artists. He was born in the same town as Marc Chalk in Vittles, Belabors and lived there until 1990. Marc Chalk later became Foremost role model. Then, Forearm lived in Israel between 1990 and 2002, from 2002 to 2010, In Florida, and now, he resides In Mexico.Forearm did painting with oil and palette-knife. He paints mainly landscape, seascapes, landscapes, city scenes, flowers, and portraits. He loves cats and other animals. He also has painted many paintings of cats, dogs, horses, tigers, and giraffes. HIS paintings are extremely colorful, lovely, and professional. Palette-knife Is incredibly difficult to master. It took Leonie 10 years to improve his palette-knife handling skill. He has become well known for his distinctive style. Forearm attended all the possible art classes offered in his school and also took riveter lessons from local artists.He was admitted in Vittles Education Institute where he studied arts and graphics after he graduated with honor from high school in Vittles. He was introduced and later was influenced to the work of March Chalk and Mandolin. His early artistic work was very influenced by them two. Then when he moved to Israel, he met and became friends with Leonie Potashs, an Israeli Jazz musician, who Inspired Forearm to paint a collection of portraits of popular Jazz musicians. Forearm then painted dozens of his favorite musicians.Leon Forearm Interests me because of his unique palette-knife technique that Is very hard to become skilled at and each of his paintings bring different moods, colors, and emotions. Scenery and nature always inspires me so I chose the right artist. He expresses the beauty of this world in his paintings and his paintings look so real, words cant explain the beauty of his paintings. Forearm wants the viewer to see the world the way he sees it. He has traveled a lot and has taken numerous pictures of different scenes that he later painted. His art can be reflected as very positive because of the bright colors he uses. Im going to use Lionesss work to inspire my dinnerware set. Im going to use bright colors and make a colorful scene to make my work astonishing Like his. He Inspires me to work hard on my work and to be creative. His own unique technique and style. He is mainly known as being a self-representing artist because he sells and promotes his work over the internet. He was a struggling artist because he couldnt sell his paintings before the advancement of online sales sake his paintings positive and Joyous.

Science-molecules and the mind Essay Example | Topics and Well Written Essays - 500 words

Science-molecules and the mind - Essay Example Ethylenediamine Tetraacetic acid (EDTA) is a well-known sequestering agent with the capacity to chelate almost every positive ion in the periodic table. The EDTA molecule can bind to metal ions by forming six bonds (and six rings) to it - two from nitrogen atoms in amino groups and four from oxygen atoms in carboxyl groups. As the number of ring enclosures is very large (six) the formed chelate is very stable. Obviously, it is the most widely used chelating molecule. Answer: Metals contaminate the food by finding their way from the soil and from machinery during harvesting and processing. Metals such as copper, iron and nickel degrade the quality of food stuffs by catalyzing the oxidation of the fats and oils in the food. Due to this oxidation, the oil becomes rancid. Rancid oils are a major source of free radicals in our diet which can cause cancer, diabetes, Alzheimer's and other diseases associated with them. Hence the metal ions in oil-based foods can cause severe health problems and it is important to remove them from oil-based foods. Sequestering agents can be used to remove these metal ions from oils. EDTA is commonly added to fatty, oily foods as an antioxidant that prevents metal ions that have entered from metallic food-processing equipment. Answer: Washing the oily spot with plain water is di

MBA PERSONAL STATEMENT Essay Example | Topics and Well Written Essays - 500 words

MBA PERSONAL STATEMENT - Essay Example To introduce my academics and experience, I am an international student, and already possess a masters’ degree in Human Resource from the University of Derby. Presently, I work at Fidelity bank Nigeria plc, which is a financial institution in Nigeria, as the Human Resource Coordinator. I am proud to mention here that my seniors have always been very pleased with my productivity and ethical performance, and they have been rewarding me with bonuses and a myriad of benefits due to my prolific performance. I am sure that I possess that passion that is crucial for excelling in the business field. I plan to become a manager in future. I deem it important to state here that I require the MBA degree to polish my HR profession and enhance my previous educational qualification. This will help me in HR career progression in that it will enable me to go for leadership and managerial positions in reputed organizations. Having done a masters degree in HR, an MBA degree will prove to be a fruitful extension of my qualification in that I will become a competent professional in fields like talent management and development, organizational behavior, labor relations, high performance work systems, conflict resolution, training and development, and the like. I anticipate that the MBA degree will effectively complement my HR degree in my job related goals as well, as I notice that more and more HR professionals are acquiring complementary degrees to advance their career. This is because organizational expectations of an HR professional have increased. In today’s modern business world, an HR leader with multiple degrees c onveys a strong impression when he looks for a job. He is given more supervisory duties, which I am sure that I am capable of performing. Moreover, there is a personal reason as well behind my wish to attain the MBA degree. Since I have attained degree under tier four student visa rules, an MBA degree will be important for me to

Choose a topic urself for my research proposal in finace .i am doing

Choose a topic urself for my in finace .i am doing mba in finace and i have to submit a for my dessertation.find tha infromation file about this - Research Proposal Example termining the answers to these questions, there is a need for conducting a research study, which may provide the guidelines to the investors while selecting the right stocks. Small-cap, Mid-cap and Large-cap companies show varied performance based on the difference in time-horizons and geographic setting thereby creating discrepancies in the expected/predicted and actual movement in company performance Fisher (1966), Fisher and Lorie (1968, 1970, and 1977) and Ibbotson and Sinquefield (1976) studies are primarily based to determine the long-run returns of different cap companies.2 According to Casey, Quirk & Associates (2006), â€Å"The Small Cap universe has grown much faster than the Large Cap universe.†3 The small cap European companies outperformed the large cap European companies in first quarter of 2006, thereby, continued their six year cycle of out-performance.4 â€Å"Market expects 21% growth in small caps, 16% in mid caps and 10% in large caps.†5 Brad (2006) argued that market capitalization-based indexes signify the clearest explanation of the market opportunity set.6 According to Integrity Research Associates (2007), during the last five years, the small cap companies have outperformed large cap companies and the assets of these companies have grown from $86 billion in 2005 to $102 billion in 2007.7 â€Å"Today, there is a growing demand for managers with a broader small/mid cap, or â€Å"SMID† cap mandate to manage the non-large cap equity portion of a portfolio.†8The mid cap companies outperform the large cap companies because mid cap stocks are flexible, innovative, capitalised, globally diversified and high growth aspects.9 In order to evaluate the impact of the market cap on the performance of the companies, Ibbotson Associates conducted a study, which showed that 94 percent of the 20-year periods from 1976 to 1995, the smallest cap companies performed better as compared to the large cap companies.10Roxy Capital Management, LLC also conducted a

Week four assignment (history) Essay Example | Topics and Well Written Essays - 750 words

Week four assignment (history) - Essay Example vocation was introduced, meaning that American soldiers were not allowed to shoot at the enemy combatant unless they were shot at first, yet this was a full-blown conventional war which was unforgiving because it was fuelled by the communist ideology and actively supported by the communist USSR. Later on, the same soldiers were made to wait for approval to open fire on enemy combatant, in the ROE. In part, this was also a source of anger for the individual soldiers felt that they were being restricted merely for political reasons, and not serious considerations: American Presidents, wanted to maintain America’s international reputation as a country that values life. Battalion Commanders unlike individual soldiers serving under them had a wider threshold of operational freedom. Interestingly, Battalion Commanders had more operational freedom than their superiors even though they seldom fully utilized these powers. Battalion Commanders were accorded the power to use their discretion depending on: the nature of military operations they were discharging; and the type of force they were presiding over. Battalion Commanders such as Col. David Hackworth who served in the 101st Airborne Division adopted guerrilla war strategies to match Vietcong’s strategies. This was informed by strategic, other than political reasons. The ROE accorded Division Commanders more power at the platoon, company and battalion levels. Nevertheless, there were ROE-informed limitations such as the Division Commanders not being allowed to engage in divisional-sized combat. ROE had bifurcated Division Commanders into on-line and off-line categories, with the former being the only category being the only one allowed to engage its platoons on operations and patrols, provided that the group was being led by commanders. Division Commanders nevertheless were nevertheless restricted by institutional policies and Corps Commanders, and thereby making this group a hindrance to the effectiveness of

Ghetto cityscap by Camilo Jose Vergara Essay Example | Topics and Well Written Essays - 500 words

Ghetto cityscap by Camilo Jose Vergara - Essay Example As such, the dilemma on this situation has not been resolved. â€Å"Dismissing the value of information received through sight, taste, and smell, or through the emotional overtones in an informant’s voice, or from the sensation of moving through the spaces studied, has led to the creation of constructs without character, individuality, or a sense of place (Vergara 715).† Together with the transformation of the society, ghettos have also gone through changes in order to cope with the environment. Their adaptation and change come in diverse characteristics for which are significant in understanding their need in order to solve this social problem. â€Å"Yet today’s ghettos are diverse, rich in public and private responses to the environment, in expressions of cultural identity, and in reminders of history. These communities are uncharted territory; to be understood, their forms need to be identified, described, inventoried, and mapped (Vergara 715).† With this, Vergara identified three types of ghettos of the American cities – the green ghettos, institutional ghettos and the new immigrant ghettos. Green ghettos are those who live at the ‘leftovers’ part of the society. They live in the suburbs where there are only abandoned establishments for which wild animals and humans have learned to co-exist. What is left in thes e suburbs are non-valuable land filled no other than grasses and ruined and abandoned buildings, ignored by the government. On the other hand, the large and expensive regions of the city are also occupied by ghettos. They who live in this side of the city are identified by Vergara as the institutional ghettos. Financed by the government, they are but the weakest and the most vulnerable members of the society. Identified through their lack of money and home, this group in the society is at the same time those who are being treated for addiction, diseases and

World Hunger Essay Example | Topics and Well Written Essays - 500 words

World Hunger - Essay Example Poor people do not have ample resources such as land, tools and money that are needed for growth and consistently purchase food for regular nourishment ("Hunger Facts"). Another reason cited for world hunger is the persistence of drought particularly in the African region. According to the UN Chronicle, drought is the single most common cause of severe food shortages in African developing nations that experience the driest seasons. This condition is compounded by the prevalence of poverty and political turmoil in these countries. As mentioned, political strife or armed conflicts are also regarded to cause world hunger. Wars disrupt agricultural production, which is the primary source of food ("Hunger Facts"). It should be noted that based on studies conducted by Food First, there is sufficient agricultural capacity on earth to feed the all people ("Wikipedia"). However, problems relative to hunger arise because of the disruption in distribution networks. For instance, should there be wars the distribution of food aid and imports is restricted, thus, hunger results.

A Strategic Plan for Personal Development Assignment

A Strategic Plan for Personal Development - Assignment Example Conclusion Abstract Leadership can be defined as the various processes that people of authority practice to influence their peers or subordinates to agree and understand how to improve performance and interpersonal communication to achieve collective objectives (Jones & Goffee, 2007).Leadership in the contemporary society has various definitions that relate to good communication and achieving set objectives (Daft, 2011). Some leaders incorporate the use of psychological techniques such as emotional intelligence to impact good leadership abilities among employees. I desire to be a leader can influence other people towards goal attainment and shares the same objective with peers. Introduction I believe such leadership will help me motivate my subordinates towards attainment of common objectives and enhance interpersonal communications (Daft, 2011). Leadership process is either interactive or linear. An interactive process is a two-way communication where leaders and their peers or foll owers communicate by raising concerns and receiving a direct feedback. A linear leadership process is an authoritative form of leadership where leaders make decisions and implement changes without consulting their followers (Daft, 2011). Leaders influence their peers, subordinates and other stakeholders. ... Trait in leaders implies that some people have the right personality, values, motives and skills to be good leaders. Literature Review a. Process versus trait Process in leadership implies that skills and abilities are acquired through education, coaching and mentoring (Jago, 2006). Leadership process is available to all hardworking and reformed entrepreneurs willing to change their cognitive and behavioral aspect of life. Leaders can learn from other famous and successful leaders how to become the best in their organization. Emotional intelligence is also essential while learning how to become an influential and effective leader. Most business leaders shape their skills with a Master’s Degree in Business Administration and changing their behavior to accommodate diverse culture and behavior exhibited by other people in an organization (Daft, 2011). Coaching and mentoring in a leadership process is very important because successful leaders shape the minds and behavior of young and aspiring leaders to become influential. Mentoring is a process where decisions are affected by the experienced leaders before any action is implemented. The mentor acts as counselor to an aspiring leader by listening and giving sound advice that is needed to achieve set objectives of becoming a good leader (Sindell & Hoang, 2001). Trait in leadership is an added value, which is innate in nature (Goffee & Jones, 2006). Some people are born with leadership personalities, values and physical characteristics. There are leaders that speak fluently and influence people with both spoken and written word. Some leaders are extroverts, which imply that they socialize with all employees, stakeholders and customers to acquire new views and concerns from

Introductory Speech Essay Example for Free

Introductory Speech Essay Introduction: Someone once said; a picture paints a thousand words. To me that’s a hundred percent true. I started photography when I was at a young age, around twelve. I carried my camera everywhere I went to capture every memory, every scenery that was around me in one simple photo. I love the fact that with film, you’re stuck with the photo on paper, whereas with digital you can delete it and lose it forever. Here are some reasons why I brought in my film camera, not only does it describe my passion for photography, but the lenses I look through can capture my life in a click. Thesis: I think my film camera reveal a lot about me – not only my everyday activities and hobbies, but the events that happen through my life. Body: Preview: If you look closely at the camera, you can tell how old it is and how much it has been used. 1. I am a creative person a. I take pictures of anything, from landscapes, to random objects lying around on the ground – in which I create something out of it. b. I’m into art, not only do I take photographs, but when I do I tend to paint them to enlarge them. Transition: The interior of my camera can tell you a lot about what I do with the roll of film, but when developed, they also can provide clues to who I am and where I have been. 1. I love to be outdoors, and with family a. As for taking pictures of friends and families, people pass away, they change, and when Im in school I know Ill probably never see them again so I like to have the memories. i. I only get to see family once a year, and capturing the rare moments we have together is what makes the moments seem to last forever. b. The film inside (when present and developed) also provides a lot of photos that capture my life outside. i. I enjoy going camping, I spend my majority of the time out walking and enjoying the colors and surroundings of the outdoors. ii. I personally enjoy taking pictures of scenery because I like to capture nature before its destroyed but also because its always changing. Conclusion: So you can see my camera captures the creative side of me. It has been a witness to my everyday adventures and the many journeys. You could learn a lot about me by looking at the photographs I have taken. When Im behind my camera, I sometimes feel like Im looking at the world through someone elses eyes.

Analysis of Green Mountain Coffee Roasters Essay Example for Free

Analysis of Green Mountain Coffee Roasters Essay Introduction Green Mountain Coffee Roasters (GMCR), a leader in specialty coffee and coffee makers, was founded in 1981 by Bob Stiller (Green Mountain Coffee Roasters [GMCR], n. d.). From a small cafà © to a company listed on NASDAQ and then to a company with more than $2.6 billion net sales revenue by Sep 24 2011 (GMCR, 2011), GMCR enjoyed great financial successes. Besides, it has been recognized consistently as a socially responsible company. Key Factors in GRMC’s Success After studying GMCR case, several key points are identified which together contribute to the success of GMCR as both corporation and corporate citizen. First, GMCR convenes members from all parts of its system for important company activities. In many companies, most of the staff in the lowest level of organizational structure are excluded from company activities. But representatives from GMCR’s whole system get together in its annual summit meetings (Mary 2008). The get together is useful in helping its participants better understand their importance within the organization and realize they can do more to better serve the system. People from all parts of GMCR also go to training programs (Mary 2008). These programs are a platform for staff to learn necessary knowledge with which they can better serve the customers. Including members from all parts of the system gives them a sense of personal involvement which encourages them to align their own interest with that of company. When employees feel that they are truly part of the organization, they tend to internalize the needs of the company rather than just treat their jobs as externally imposed obligations. They may also find their job meaningful and pleasant, have a stronger feeling of belonging and eventually are likely to work harder and exhibit increased labor productivity. In a nutshell, Bob Stiller makes all members truly participate in his venture and sparkles their potentials to better serve GMCR. Bob Stiller also take employees from different parts of the company to coffee farms(Mary 2008). Therefore employees can have personal experience about coffee farming which may increase their awareness and attention. For example, roasters may learn that lots of hard working is needed to harvest organic coffee bean and hence may pay more attention when roasting coffee bean which cause less waste of bean. Second, GMCR’s decision making process is based on the interest of all stakeholders rather than the company itself. For example, GMCR works to add social value by engaging in education programs for the children from farming families and communities (Mary 2008). Assisting these children builds stronger relations between GMCR and its farming families. GMCR also provides interest free financial resources to the farmers (Mary 2008), which eventually results in smooth supply of high quality bean. By taking all members’ interest into account, Bob Stiller builds a strong, desirable and sustainable network with all members within the system, which in turn supports the growth of GMCR. Third, GMCR has committed to organic coffee and creates social value by offering a much healthier lifestyle. Besides, GMCR’s success sets an example for other companies want to join organic market. GMCR improves environment by protecting coffee farm from the bad impact of chemicals and assuring the future generations a viable farm (Mary 2008). It is difficult for farm owners to keep coffee trees alive as long as possible (Mary 2008) and the support from GMCR makes it possible. Therefore farmers are able to make a living out of coffee beans, and more importantly, they have a higher satisfaction because they can preserve and pass the farm to their future generations(Mary 2008). GMCR’s partnership with its farmers not only guarantees a smooth bean supply but also increases farmers’ spiritual wealth and again strengthens their relations. For trade-off problems, Bob Stiller always adhere to â€Å"future thinking† (Collins Porras, 2002), making decisions based on long term benefits for the whole interconnected system rather than GMCR itself. Besides, Bob Stiller has committed to creating wealth which not only incorporates financial value but anything brings value to the whole system and the whole society. References Collins, J., and Porras, J. I. (2002). Built to Last: Successful Habits of Visionary Companies. New York: Harper Business Essentials. Green Mountain Coffee Roasters. (n. d.). Corporate review. Available at http://www.gmcr.com/about-GMCR.html, accessed August 24, 2012. Green Mountain Coffee Roasters. (2011). Consolidated Statements of Operations. Green Mountain Coffee Roasters Inc. Form 10-K. Available at

Mystery Shopping In The Hospitality Industry Tourism Essay

Mystery Shopping In The Hospitality Industry Tourism Essay A client focal point has turned into extra significant in todays spirited atmosphere. Determining client pleasure is an instrument regularly used as well as too encouraged by additional modern edition of the superiority method necessities. An additional approach of determining the eminence of the tune deliverance is by production utilize of secrecy visitors, compliant personnel who perform as regular clientele although are accurately scrutinize what is obtainable fine in addition to what be able to be enhanced in the overhaul procedure as professed through the client. The reason of secrecy shopping revising is to assist focal point of the concentration of company administration on client overhaul enhancement by on condition that information on the procedures as well as the eminence of services it is only if. Mystery shopping revision is able to encompass the uncomplicated truthful surveillance of summits of auction or services spotlight predominantly on signage, hygiene, coming up instance, reply time, profitable signage, the state of tackle in employ, devotion to the companys principles. It might also extend as far as making purchase or enquiry, where the evaluator acts as if he or she was an actual or potential customer, on the basis of a simple of more complicated scenario. Mystery shopping revise engage the utilize of anonymity shoppers who will be qualified along with or succinct to scrutinize familiarity plus determine some client service procedure by performing as a potential client along with legal responsibility of a sequence of prearranged errands to assess analogous as well as reliable method. Mystery shopping procedures used might comprise, secrecy surveillance, visits, telephone calls, mail or fax, email or website visits. BRIEFLY DESCRIBE AND CRITICALLY EVALUATE THE USE OF MYSTERY SHOPPERS MYSTERY SHOPPING Mystery shopping is very practical in overhaul circumstances, for instance in banks, restaurants, shops, travel agencies, airlines, car dealers etc. The method mystery shopping is put into practice is somewhat universal: Unidentified personnel are used as ambiguity visitors The anonymity visitor is well taught as well as uses a predefined checklist The mystery visitor act like a standard purchaser After the visit to the examine summit the checklist is overflowing in as well as an appraisal description is predictable The valuation descriptions as well as the score on the checklist are used for reaction. The criticism has to guide to a figure of development issues as well as events. Generally mystery shopping is used by the souk investigate businesses for the measuring the trade check eminence as well as get together a few of the information concerning the services as well as goods. These mystery shoppers performs as customary universal consumers however they carry out precise errands similar to: purchasing of the goods, perform in a little method or make questions to the staff as well as subsequent to they write down a exhaustive description as well as present it to the institute. The performance of mystery shopping has been typical in the commencement of 1940s for measuring the workers truthfulness. At the same time as the mystery shopping, the tackles like videos, audios as well as feedback forms are the uncomplicated ones. Numerous companies determine in the use of the internet which is governed as well as permit the possible mystery shoppers to contribute by utilization of internet. The general spaces wherever the mystery shoppers leave is to the theaters of movies, banks, dealers of car, health clubs, restaurants, apartments, fast foods, etc. In UK, mystery shopping is utilized for criticism of the client services which are offered by establishment of restricted as well as the additional businesses whichever are non-profit similar to churches as well as links of accommodation. USE OF MYSTERY SHOPPERS Mystery shopping will be utilized for a variety of reasons. Most of the occasion, the objective is for calculating the excellence of the overhaul liberation to clients. In these circumstances the mystery guest can be paying attention on the acquiescence to explicit principles, guiding principle or anxiety, or the mystery guest is able to be inculcating to location the excellence of the overhaul on a level. If a mystery guest is also used to visit not only the own service locations but also locations of competitors, benchmarking becomes a way to judge your own activities against those. Other uses of mystery shopping are: Calculating efficiency of programmes Testing if workers luxury all populace in the similar means, or difficult alongside favoritism. To believe whether the vendor advocate our produce to a purchaser Is our product displayed outstandingly or as we identify to our legislative body. Does our home visiting salesman investigate the potential customers needs previous to introduction into a sales terrain or a meticulous model? Reports build very obvious what is departing incorrect Training programmes can be enhanced Development behavior can be paying attention on matters that are significant for the purchaser Good performance of workers can be satisfied. An resourceful mode of recognizing employees in necessitate of additional training A customary summing up of strengths as well as weakness which can be your accomplishment sketch A way of recognizing trade channels which are under-performing Because it is the majority cost-effective as well as supple client rapport administration instrument obtainable. It can be organized rapidly as well as reasonably. Moreover, it is a supple agenda so as to can be customized as well as squeezed on the soar, charitable the customer admission to incredibly existing marketplace explore devoid of exclusive set up costs Mystery shopping is additional similar to an X-Ray. It is a very well, grainy depiction of your commerce investigative and region of highest attention. One of the immediate benefits of a mystery shopping program is that the client states for all employees to see what the service criteria It is very helpful in the improvement and enhancement of the business and the good training can be given to the employees or the staff. IDENTIFY THE BENEFITS AND DRAWBACKS OF USING MYSTERY SHOPPERS. BENEFITS OF MYSTERY SHOPPERS Mystery shopping programmes are exclusive as well as intended specially for every customer. Mystery shopping tune is backed up by gratis examination as well as overhaul assurance so by no means require worrying. Continuing effectual observing of the client overhaul levels in the association. Occasions are stick for the association to make sure their principles as well as strategies. Nurturing surrounded by the stakeholders, there is an accomplishment of the improved sympathetic in the case of awareness. To get better the purchaser overhaul as well as its procedures, augment the member of staff in staffing plus preservation levels. Mystery shopping is extremely critical intended for whichever type of industry. Mystery shopping is an imperative fraction of every industry towards growing its trade as well as client service. The skilled corporation forever draw patrons a bunch. The majority of the companies seek a lot of habits to get better their overhaul for the patrons. The administration is given with the information which is used to recompense the presentation as well as stimulate the workers who are standard as well as provide preparation as well as therapy to the workers who all require the enhancements. Mystery shopping assist in creating improved as well as extended relations with the clientele who are glowing fulfilled. Owners as well as executive of the industry are making available with the facts which are constructive in circumstances in the places of dispassionate information, tangible as well as enumerated. For the achievement of client overhaul as well as auctions, association is able to tendency the information intended for the expression. DRAWBACKS OF MYSTERY SHOPPING Sometimes mystery shopping is been visional as the intimidating to the workers, in that case workers sight the mystery shoppers as the examination by the administration additional than as a generate for the guidance as well as growth. Mystery shopping is appraised as a process but not the conclusion. Any association is supposed to be unbolting to their workers regarding their anonymity shoppers. Association has to state in feature detail the rationale of production work out as well as also charge crash of the solitude of checking as well as after that rightful the employees human rights. DRAW UPON RELEVANT ACADEMIC JOURNALS AND LITERATURE TO ENHANCE YOUR UNDERSTANDING OF HOW THE MYSTERY SHOPPER IS USED. Mystery shopping can be used for the grounding of the antagonism. The extremely innovative utilize of the mystery shopping is to organize for the exterior antagonism. To obtain the photograph of the condition of the workers ability for the client overhaul. It can be used for scrutinizing the antagonism. The strengths as well as weakness can be recognized through the anonymity customers. Mystery shoppers intelligence can be used as the additional method for arranging for the rivalry by observance an eye lying on the marketplace. This thought is been used frequently by bankers, garments retailers as well as superstores. The additional purpose of the vagueness shopping is to be acquainted with the high-quality workers as well as gratifying them. Giving emphasis to the exceptional client services would keep the customer faithfulness very important to allow the customer for investment its high-quality clientele. The workers who all sense the worth in addition to be documented resolve get ahead of their approaches which are high-quality to their clientele. The customer knows that a quantity of his workers valor be recruited by the rivalry as well as he required to build sure they know that he respected their hard work on the provisions behalf. The agenda of gratitude is an ever more motive of widespread for carrying out standard ambiguity shops. In general workers are reserved on the toes of the obscurity shopper to create them believe so as to any customer may be a secrecy shopper. If any member of staff is documented by the secrecy shopper as the most excellent member of staff, they are satisfied in various ways as well as the goals are been talented. Gratitude is been specified to the workers who are well familiar by the mystery shopper in the appearance of money or parking gap or any thing also. Normally the standard member of staff is specified the encouragement. Customer service assessments are stated in the appearance of the additional benefit. One of the mystery shopping is to calculate the preparation; the mainly customary is to how much the member of staff is required the preparation to accomplish. The first way is so as to the anonymity shoppers are send to assess the purchaser overhaul plane. In the chapter of two, assessment will be analyzed as well as expansion of the training agenda in favor of the workers is carrying out. The third phase, the secrecy shoppers will revisit for the assessment of the client overhaul position guidance. By this the association can determine the efficiency of the agenda of the instruction everywhere the training has in use the assessment will be prepared there. CITE AND ANALYSE CURRENT EXAMPLES OF THE MYSTERY SHOPPER FROM WITHIN THE INTERNATIONAL HOSPITALITY INDUSTRY Industries: Hospitality and Lodging The extensively business which is varied, the accommodation as well as generosity business will not only create up of resorts as well as hotels, as well as casinos plus sail appearances. Mystery shopping assists in provided that utmost awareness of the visitors, obedience of authoritarian, anticipation of defeat, security as well as physical condition as well as the demonstration of product which in turn will make the most of proceeds as well as earnings. The visitors are primary prioritized along with to make sure genuine purchaser overhaul knowledge as well as reliable, mystery shopping is indispensable. As a foremost obscurity shopping contributor, the cleverness overhauls appreciate the entire prospects which are positioned on the employees along with how it honestly pressures the estimations of visitors. There are healthy smoothed as well as high-quality programmes The primarily approaches the client overhaul wherever the aptitude overhaul the mystery shoppers will recognize so as to the generosity as well as the overhaul are the supreme of building their visitors not still take pleasure in other than also they approach back in the prospect as well as speak high-quality concerning their practices. The intelligences will assess the commerce as of the proviso summit to plow prove out. Will make sure all the belongings similar to, if the manager of the corollary was well-organized as well as how the employees are salutation fine or cheery well or not as well as if the grievances are concentrated polity along with tenderly or not. In each generosity industry hygiene is an indispensable principle. Exceeds as well as the hygiene be supposed to be meet on occasion or else visitors will by no means go back to the business yet again. Frequently visitors are expecting the spotless, contented surroundings to carry on their hang about. The mystery shoppers resolve assess the bistro, all visitor accommodation, health resort amenities as well as the community regions. The protection as well as sanctuary is obligatory whether the visitors are conscious of the requirements or not. The aptitude as well demeanor the observance location which is camouflaged along with exposed demeanors, elevators, fire exits, stairwells as well as fire extinguishers be obtainable otherwise not. Furthermore, they moreover appraise the hotels bistro as well as the kitchens intended for the rationale of sanitation, food storage space, hygiene as well as processes of managing. Every one of these assessments is support on the conformity of the employees members with their association measures as well as guiding principle based on their safety measures, preclusion of thrashing, and safety all the way through the possessions. Trade name symbol is extremely obligatory of whichever big hospitality industry. Astuteness overhaul will be modified from side to side an assessment agenda by provided that the investigative statistics to make sure for so as to every reliability which are desirable by the brand name principles. Inscrutability purchaser of the bistro will principally spotlight on the consequence of the visitors wherever the valuation of the workers will exist fretful. Immense overhaul as well as the enormous foodstuff of an attractive which is measured by the visitors as well as keep in mind to stay yet again. IDENTITY AREAS FOR IMPROVEMENTS USING THIS QUALITY CONTROL TOOL Notify the workers concerning the agenda in proceed as well as get the contribution on survey which the customers will be utilizing. The agenda of the secrecy shopping resolve job improved if it is not like secrecy mostly for the staff, inform them in advance as well as let them be acquainted with what is predictable as of them. Forever put into practice the declarations as well as agenda are supposed to be endorsed in optimistic method. Ought to construct in no doubt to the mystery shoppers be recognizable by means of the information compilation, coverage, examination as well as regarding the propose to supply. Reflect concerning the managerial goals as well as objectives along with after that put the feedback form. The entire problems are supposed to be surrounded in so as to the anonymity shoppers can insert amplification by means of on the whole explanation. Put into practice the modifications which are effectual in performance as well as split the consequences through the group. For eternity, recompense the presentations which are high-quality. It augments the attention in the profession. Make it a large agreement whilst the anonymity shopper discovers a persons name of welcoming worker or the obliging member of staff. The entire design of the players is to construct the workers do the effects accurate. Mystery shopping intended for any big business it is an essential obsession. Mystery shopping is the momentous obsession to get better the industry as well as attractive it as well as for verdict the souk. Which ever corporation is capable will be fast in the most favorable numeral of clientele. Numerous companies will be annoying to get better their industry by the purchaser overhaul. Companies will go elsewhere in addition to discover the disadvantages wherever they are deceitful. A number of the administrators will do the furtively as well as a number of others will employ the populace to do the job. One of the best ways to augment the rapport by means of clientele is the inexplicable shopping. When employing the secrecy shopper, forever choose for the knowledgeable one or supposed individual. To assess the expanse you have completed what are the consequences as well as for which you seem for. The ambiguity shoppers most important purpose is to go to amass as well as has distress in cavernous which have complete the encumbrance in expansion of the superstore.

Communism Essay -- Communism Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Communism had one of the greatest political impacts than any other political ideas in the 20th century around the world. What is important and interesting about communism is its background, concept, and why many countries apply to this idea. This essay will generally focus on the background, ideology, and why the countries and political parties applied to this idea.   Ã‚  Ã‚  Ã‚  Ã‚  Communism did not exist until the 18th century. The idea of communism originated from the industrial revolution in Great Britain and French Revolution in France. These two revolutions had proven the fact that rich and power could be successfully challenged by the poor the powerless people. During this time  ¡Ã‚ §A German philosopher and economist born in 1818, who lived most of his life in England, Karl Marx ¡Ã‚ ¨ (Communism, pg 7) was very aware of the huge gap between the rich and the poor. The poor were starving while the rich were luxurious and wealthy. Marx wanted to change this, and he wanted to make things right, so the best way to accomplish the goal is through the idea of socialism or communism   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚ ¡Ã‚ §The word communism comes from the French word  ¡Ã‚ ¥commun ¡Ã‚ ¦ which means  ¡Ã‚ ¥belong to all. ¡Ã‚ ¦Ã‚ ¡Ã‚ ¨ (Communism, pg 6) The idea and concept of communism is very similar to socialism.  ¡Ã‚ §Under socialism, there will be shared ownership but people would still be rewarded according to how much work they have done. ¡Ã‚ ¨ (Communism, pg 5) In contrast...

Free Essays - Memories and Motherhood in Landscape for a Good Woman :: Landscape for a Good Woman Essays

Memories and Motherhood in Landscape for a Good Woman The relevance and subsequent interpretation of memories as they relate to one's desire to mother ". . . refusal to reproduce oneself is a refusal to perpetuate what one is, that is, the way one understands oneself to be in the social world." -- pg. 84 In reading Carolyn Kay Steedman's Landscape for a Good Woman, two themes took center stage: Memories and Motherhood. As the book unfolds Steedman repeatedly points out that childhood memories are used by individuals for various purposes; rather than objective recollections dominated by facts, she proposes that they are more subjective in nature, likely to alter with time or as circumstances dictate. Thus, fact has very little relevance, taking a back seat to the history we create for ourselves. ". . . childhood is a kind of history, the continually reworked and re-used personal history that lies at the heart of each present" -- pg. 128 Though she examined sociological, political, economic and psychoanalytic issues, one aspect Steedman fails to address is the biological, as in the so-called "biological clock". Frankly, her argument may benefit from this phenomena. Though women in their teens and early twenties frequently express an emphatic lack of desire for children, citing specifics of their personal histories to support these decisions, years later the same memories are given an opportunity to soften, recede or even disappear altogether. Thus, in light of this altered history, the individual in question feels more at ease reassessing her choices (in light of these memories) and considering motherhood a viable alternative. "We all return to memories and dreams . . . again and again; the story we tell of our own life is reshaped around them. But the point doesn't lie there, back in the past, back in the lost time at which they happened; the only point lies in interpretation." -- pg. 5 Another point Steedman only touches on lightly is her sister's interpretation of the past. Personally, I find it fascinating to discuss childhood events with siblings who participated in the same events. The significance of seemingly unrelated experiences, occurring after the occasion in question, together with personal feelings, frequently cause siblings' recollections of the same events to differ. In light of Steedman's work, it is easier now to understand how children, raised by the same parents, offered the same opportunities and sharing the same historical events, may end up with radically different memories.

macbeth :: essays research papers

Shakespeare draws an amazing psychological portrait of a man who became a villain by means of ambition, desire and an imbalance of good and evil. â€Å"Macbeth† is a play composed of the disintegration of a noble man’s world. The play begins by offering the audience Macbeth, a war hero, with a high regard from Duncan, the king of Scotland. By the end of the play Macbeth transforms into a universally despised man without a place in the social community. Shakespeare draws an amazing face of a man made to be a villain by ambition, desire and an imbalance of good and evil.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth, unhappy and unsatisfied with his social position, caused his feelings to snowball into the ambition that led him to the murder of Duncan.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I have no spur To prick the sides of my intent, but only Vaulting ambition, which O’erleaps itself And falls on th’other† (Act 1 sc. 7 pg 41) By using an aside, Shakespeare allows Macbeth to reveal his ambitions. And uses Macbeth’s ambition to create irony, in that his ambition was what brought him to power, yet it also leads him to his tragic downfall. Ambition is what allowed Macbeth to become more powerful, and helps him to overcome obstacles and come closer to his final goals. It is this ambition that is the direct cause of the tragic incident of Duncan’s death.   Ã‚  Ã‚  Ã‚  Ã‚  The encounter with the three witches summons Macbeth’s innermost imaginative desires, eventually pointing him in the direction of Duncan’s murder.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Art thou not fatal vision, sensible To feeling as to sight? Or art thou but A dagger of the mind, a false creation Proceeding from the heat-oppressed brain?† (Act 2 sc. 1 pg 53)  Ã‚  Ã‚  Ã‚  Ã‚   Here Macbeth’s imagination precedes his rational thought, he is stolen in the grip of his fantastical imagination. It is as if the dagger is actually pulling him towards his desires to murder Duncan, rather than being persuaded by an actual inner passion for that motive. Shakespeare uses this scene to demonstrate to the audience that Macbeth’s conscious act of knowing that his desires are immoral and still acting upon them proves him quite the villain. This symbolism brings the audience to savor the play’s hidden meanings and also allows for leeway in the interpretation of the plot.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth’s inability to balance the forces of good and evil cause him to reach an insecure state of mind, causing him to make many malicious decisions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"But let the fame of things disjoint, both the worlds suffer,

Non-Art in Popular Culture Essay

When discussing art in popular culture there are very few boundaries to adhere to. Almost any form of media can be considered as art. But not all works are good examples of art and there are several determining factors that help to decide on the artistic quality of a piece. This essay will discuss in response to the above quote the identifiable characteristics of what could be considered art in contemporary pop culture. It will deconstruct the some of the most prominent types of art in popular culture including street art, music video and advertisements or commercial art. And under which circumstances are they considered to be art whether this is the intention of the piece, or the creative process that surrounds it or simply the aesthetic values that it holds. It will also discuss if works produced solely for commercial propaganda are still considered art. And if the artistic values of the work are influenced on the environment in which it resides. These three determining factors will help distinguish between art and non art in contemporary pop culture. Art in popular culture varies widely in a range of creative forms and media. Popular culture or ‘pop’ culture has a heavy influence on much of the works that are created by artists today. (Gibbons, 2005, p. 1) These include all forms of street and public art including graffiti and stencil art that often make statements on pop culture. And also in a more formal environment including galleries and art museums where there is a large array of contemporary works which reflect on these elements of consumerism. There are numerous well recognised artists that have concentrated much of their practice on consumerism and culture. Andy Warhol, is a founder in bringing consumerism to the high art scene in the 1960’s (Livingstone 1992), something that had not being done before. A more recent take on this concept is Takashi Murakami and the art movement ‘Super Flat’ which concentrates on Japanese pop culture and particularly anime and manga. (n. a 2009 Superflat art) Art is not only influenced by popular culture but it makes up a large part of influential media for popular culture. This form of art can be recognised directly in advertising, music, music videos, cartoons and any other form of media that creatively puts forth a message, more often that not for commercial propaganda. This is not always the case but this lower form of more accessible art is completely open to the public because it is not hemmed in by the confines or â€Å"laws† of the gallery system or the museum. (Stowers 1997) And it quite often forced into peoples lives, by occurring in a public space society are forced into viewing these creative works that promote popular culture through advertisements billboards television radio and generally in any public space just as they are exposed to graffiti art and vandalism. More often than not the environment in which the artwork resides in impacts the values that people give the piece but this is not the only thing that should be considered when depicting the piece as several factors impact the merit of the work. These can include the creative process involved, the purpose of the work and the aesthetic values of the final piece. (Johnstone 2006) The creative process that is involved in creating an art piece may have huge effects on the final outcome. In some cases it’s the process that is the work, in others cases it can be just important in developing the meanings and values behind the work and also some pieces may not be understood fully until the intentional processes are understood. The creative process has being described in four steps these are Preparation, Incubation, Illumination and Implementation. (Charlie, 2008) Going through this four step process is not always occur consciously but has an impact on the outcomes. (Konradsson 1999) Pieces that do not have a creative intention or process behind them can be severely limited in creative outcome and therefore have limited merit as art. In this case it severely relies on the aesthetic values that other people then place on the work. And if it has little appeal in terms of colour, line, balance, rhythm and other principles and elements and no creative meaning then is generally not considered to be art. The purpose of the work can also impact the process of how a piece is created. Depending on whether it is for commercial use or purely artistic intentions there can be a lengthy design process which is very calculated in terms of design. The final impact the work is strongly controlled through the elements and principles of design. This is generally used in commercial art such as illustration, graphic design, and advertising and communication media. All these forms of creative work hold artistic value but are not necessarily considered art to the general public as it is not presented as art but takes on a different primary form, advertising. (Gibbons 2005) This is a similar concept as street art or graffiti as it generally seen as a form of vandalism and can be considered as an eyesore. Though people are more likely to see graffiti for its artistic values and intentions as it dose not generally hold the same connotation as advertising. The reasons and values for why one might engage in graffiti art are as varied as the artists who produce it. A chief reason is the â€Å"prospect of fame and recognition of one’s artistic talent. Graffiti is also a form of self expression. The art as â€Å"writing† is a creative method of communicating with other writers and the general public. † (Stowers 1997) What it communicates is the artist’s identity, expression, and ideas like all other art forms but is forced into the public eye unlike art in a gallery. Graffiti is fast becoming popular as a preferred art form of many contemporary artists and hold the same fundamental artistic intentions as any other art form. As art we see in galleries have purely the intentions of being art we are more likely to consider that it is art. (Hester 2007) And we find some way of connecting to it via feeling and aesthetic value or the appreciation of the process. The placement of a piece in relation to its surroundings also impacts on the effect it has for example seeing an advertising piece in a gallery we would assume it to be art and created to make a statement about advertising. Where as if it were to be place on a billboard we would consider the primary reason is the promotion of a particular product. It is very difficult to define what art is exactly. According to many artistic directors and critics there is not one single definition of art. Art historian Robert Rosenblum believes that â€Å"the idea of defining art is so  remote [today]† that he doesn’t think â€Å"anyone would dare to do it. † (Witcombe n. d)And that more or less anything can be considered as art. † (Witcombe n. d) Goldman’s aesthetic theory (2005, 345) is of use to clarify the problem of location and presentation in relation to graffiti art. Goldman ( 2005, 346) claims that ‘art takes us to other worlds in a manner that is quite fulfilling sensually and aesthetically’ The are many determining factors that help us see the artistic values in works how we as individuals read and interpret these through out the work is a matter of pure personal opinion. Some personal factors that establish our opinions on creative works are our knowledge and understanding of art or a piece in particular, likes and dislikes and how we relate to the piece. This combined with the values of the piece that include; the process, the intention, the environment in which it is placed and the visual aesthetic values of the work determine how we personally consider the impact of the work. Many people consider art as something appealing to the eye or ear but much of contemporary art is not like this and a greater understanding of the work is needed to gain an insight to the values is holds. (n. a. 2009) For most people when art becomes hard or impossible to understand right away we tend to question its merit. This is particularly the case for graffiti as some may argue (Stowers 1997) even when it is in a gallery environment it is too hard to understand, though this should not be a determining factor to deciding whether is considered art as many art work considers deeper intrinsic values. Most of the opposition to graffiti art is due to ‘its location and bold, unexpected, and unconventional presentation,’ (Stowers 1997) but its presentation and often illegal location does not necessarily disqualify it as art either. The major determining factor is the creative value â€Å"the ability to produce complicated pieces is what separates the tagger from the graffiti artist; graffitist for short. Taggers scribble and graffitists do art. † (Stowers 1997) So as we can see there are many different forms of art in contemporary pop culture including those that are influenced by pop culture and those that influence pop culture. These can be all forms of Digital Media, advertising, illustration and music as well as art we see in galleries and street art. Not all have the primary purpose of being art but all hold artistic and creative values that can be seen through the process the intention the aesthetic qualities and the surrounding of the work. Some seem to have the primary purpose of being only art while others are created for commercial propaganda. While the pieces that are generally considered art by the public, have a better aesthetic quality and are initially easier to understand there can not be any set connotations as to what it to be determined as art or non art. And that it is purely what importance, feelings and values the individual viewing the work sees. Reference List Charlie, 2008. Demystifying the Creative Process http://www. productiveflourishing. com/demystifying-the-creative-process/ (accessed 28/04/2010) Gibbons,J. 2005 Art and Advertising. P. 1-12 New York: I. B Tauris & co Ltd Goldman, A. 2005. Aesthetic Qualities and Aesthetic Value . in Aesthetics critical concept in philosophy J. O Young, p. 345-349 Oxon: Routledge. Hester, N 2007. Low and High: What is Art Anyhow  http://www.monstersandcritics.com/

Children of a Lesser God Essay

This film is based on a stage play of the same title. It tells about James Leeds, a man who teaches children with special needs in a school for the deaf and those who are hard of hearing. He is a devoted and inventive teacher who shows a deep compassion for his students, applying teaching methods he could think of just to draw out the interest of his students to learn, do more and accomplish things to the fullest of their capacity. James meets and falls in love with Sarah Norman, a beautiful woman who works for the same school and has been deaf since she was a baby. At first Sarah avoids James until he is able to draw her out from her shell and eventually he is able to convince her to live together. Sarah is full of bitterness, hurt and other emotional scars over the mistreatment she experienced while she was growing up because of her impairment and this jeopardizes their relationship. Sarah has to come to terms with her personal issues and needs to feel that she is an independent woman. In due course, they are able to settle things amidst the difficulties they come across in communication. The movie made me realize the significance of communication among people and people who have communication disorders should be given special attention in order for them to be heard. Even individuals who are fully capacitated physically have a hard time in getting messages understood. I just hope that there will be more teachers like James Leeds in this world who loves what he does and changes the lives of other people. The movie, which focuses mostly on the hearing impaired, is very much relevant to this course. It gives us the glimpse of how they live and struggle to be understood and to understand others. It portrays the complexity of their lives and helps us appreciate how difficult things are for them and moves us to do something for them. WORKS CITED Children of a Lesser God. Dir. Randa Haines. Perfs. William Hurt, Marlee Matlin, Piper Laurie, Phillip Bosco. VCD. Paramount Pictures, 1986.

Five Forces of Competition Essay

Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism, world trade, foreign investment and, therefore, leads to economic growth. However, all airlines within the industry operate in a highly dynamic environment where various legal, social, technological and economic forces interact with each other, thus influencing their decisions and actions In the industry where airlines can face severe financial distress due to oil crisis, recessions and terrorist attacks, In order to survive, as well as succeed, the business needs to assess its competitive environment and identify key factors that may influence its actions (Porter, 1998, p. 5). The airline industry is very competitive and Michael Porter’s five-forces model can be used to analyse the intensity of the competition and the profitability of this industry. Porter’s five forces model is a business unit strategy tool which is used to make an analysis of the value of an industry structure (Hubbard, 2004, pg 35). The analysis is made by the identification of 5 fundamental competitive forces. These include: Threat of new entrants is high  One of the forces identified by this model is the threat of new entrants which refers to the possibility of new competitors entering the industry and undermining the profits of the established businesses. In the world today, the airline industry is so saturated that there is hardly space for a newcomer to enter the market. The biggest for this is the cost of entry. The airline industry is one of the most expensive industries, due to the cost of buying and leasing aircrafts, safety and security measures, customer service and manpower. Other barriers to entry which will recess new comers into the airline industry include Government restrictions and high capital costs to develop new airlines. However, the entry barriers for new airlines is lower today since the Australian domestic airline market was deregulated in 1990. This has produced far greater competition than before deregulation in most markets. The deregulation has allowed Jetstar and Tiger Airways enter the market and reduce the market share for Virgin Blue and with the added competition, together with pricing freedom, means that there is a major onstraint on profitability for the airline industry. Moreover if borrowing is cheap the likelihood of more airlines entering the industry is higher. Bargaining power of Buyers is high The bargaining power of buyers is another force that can affect the competitive position of a company (Porter, 1998, p. 48). This refers to the amount of pressure customers can place on a business, thus, affecting its prices, volume and profit potential (Porter, 1998, p. 45). The various airlines flying from the Gold Coast airport are competing for the same customer, which also results in strengthening the buyer power. Individuals wishing to travel to and from the Coolangatta airport are presented with various choices when selecting an airline but price is usually the most important factor, especially for students and families. Hence, the bargaining power of customers in the airline industry is very high since they are price sensitive and search for the best deals available. Virgin Blue attracts travellers that are price sensitive by offering them low fares and those that are convenience oriented by providing them with frequent flights. Qantas on the other hand has created a frequent flyer program to create switching costs which may be a significant factor to a traveller when choosing which airline to fly with. Bargaining Power of Suppliers is high Suppliers can also exercise considerable pressure on a company by increasing prices or lowering the quality of products offered which are mainly dominated by Boeing and Airbus. The bargaining power of suppliers depends on supplier concentration, substitute supplies, switching costs, threat of forward integration and buyer information. However, other suppliers who work with the airline such as the providers of on board snacks do not have the same bargaining power as they are a larger industry which allows for Virgin Blue to have a choice over who they are purchasing from. Virgin Blue will purchase their on board snacks from the supplier which is the most economic so Virgin Blue can make a higher profit margin from the goods when they are sold. Threat of Substitutes is low for international carriers/ little higher for short distance The availability and threat of substitutes is another factor that can affect competition within the airline industry. It refers to the likelihood that customers may switch to another product or service that performs similar functions (Stahl, M, Grigsby D 1997, pg 145). Substitutes for air travel include travelling by train, bus or car to the desired destination. The degree of this threat depends on various factors such as money, convenience, time and personal preference of travellers. The competition from substitutes is affected by the ease of with which buyers can change over to a substitute. A key consideration is usually the buyers switching costs, however due to their low fare non-stop flights, Virgin Blue, Jetstar and Tiger airways can lure both price sensitive and convenience oriented travellers away from these substitutes. Competitive Rivalry is high  Industries that are very competitive generally earn low profits and returns since the cost of competition is high. The airline industry is usually characterized by the cut-throat competition that exists among the rival airlines due to its low cost nature. Since the carriers are involved in a constant struggle to take away the market share from each other, industry growth is average and as it is easy for buyers to switch between the airline companies, depending on price, the rivalry is increased. Rivalry is also high in the airline industry due to high fixed costs, as much of the cost of a flight is fixed, there is a great opportunity for airlines to sell unsold seats cheaply, which resolve in pricing wars between the airlines (Hubbard, 2004, pg 38). The airlines are continually competing against each other in terms of prices, technology, in-flight entertainment, customer services and many more areas. The net result of this competition between companies is an overall slow market growth rate. In conclusion we can understand that the airline industry is very competitive and Michael Porters five-forces model can be used to explain why the potential for returns is so low in this industry. Firstly, the threat of new companies entering the industry is high and the entry barriers are low. Secondly, the bargaining power of customers is high since they are price sensitive and search for the best deals. The third force, bargaining position of suppliers, is strong since they are concentrated and this limits the control airlines have over suppliers to reduce prices and earn higher profits. The availability and threat of substitutes is another factor that can affect a company’s competitive position. However, the degree of this threat depends on various factors such as time, money, convenience and personal preferences of travellers. The final force in Porters model is competitive rivalry between the companies within an industry. Cut-throat competition exists among the airlines and since there is a constant struggle for market share, the over all profit potential of this industry is low.

Connections Les Murray Essay

A connection is an avenue of interaction that establishes and develops a relationship between people, places, and culture. Connections as social constructs may be positive or negative, impacted by internal beliefs, values and ideas that underlie the external determinants of environment, attitudes and culture within society. Poet Les Murray and educator Jane Elliott critically explore in their texts the cultural disconnection in the Australian and Canadian communities in response to the interaction of these factors and their effect on the avenues of interaction between people. Les Murray’s Sydney and the Bush embodies the poet’s personal connection and attachment to the ‘farmer lifestyle’ as he blames the disconnection of urban and rural Australia entirely on the city’s infatuation with materialistic pleasure. This consequently emphasises his value of the nature of rural society. Murray perceives the infatuation as an external attitude of the modernised and corrupted urban society, factored by the city individual’s internal values of luxury, wealth and power being the unmistakable cause of the cultural divide. He reinforces this notion through the technique of repetition, using the phrase ‘When Sydney’ in order to periodically mark the progression of cultural disconnection and accentuate the attributing internal and external factors. â€Å"When Sydney ordered lavish books, and warmed her feet with coal† reiterates the internal necessity for comfort and sophistication as few of limited sources of satisfaction. Les Murray further develops the concept of disconnection in the poem when â€Å"then bushman sank and factories rose, and warders set the tone†, contextualising this to reveal a loss of cultural identity for the rural community through industrialisation. â€Å"Then convicts bled and warders bred, the bush went back and back† whereby the poet suggests that nature is the central value of the farmer lifestyle, governing the internal and external factors of their connections, which in this poem is a disconnection to the urban society. Thus, Murray demonstrates that our connections are negatively impacted by internal and external factors, expressing a critical perspective that reflects his own value of and connection to nature and its simplicity as a source of contentment. creates another social critique of the urban social hierarchy contrast he begins the poem with â€Å"When Sydney and the Bush first met, there was no open ground† and ends with a juxtaposing â€Å"When Sydney and the Bush meet now, There is no common ground† enabling readers to identify the divided Australia in its urban and rural communities.

Anti-Piracy Laws Essay Example | Topics and Well Written Essays - 1250 words

Anti-Piracy Laws - Essay Example Following an audit by the Business Software Alliance, in which our organization was found guilty of violating copyright laws and of running unlicensed, pirated, software on some of its computers, the ICT department experimented with both software and hardware deterrence mechanisms prior to implementing the former. With the proliferation of peer-to-peer software and the growing ease of downloading and installing pirated software, organizations often confront serious difficulties in implementing anti-piracy regulations. Certainly, there are few, if any, organizations which do not have clear-cut anti-piracy policies but employees often assume that they will not be caught.' The fact is that they can very well be, with the organization left liable for the payment of the resultant fines and vulnerable to lawsuits by the software producers in question (Kizza, 2002). It is for this reason that policies have to be complimented with hardware or software-based deterrent techniques. Following a February 2006 audit by the Business Software Alliance, our organization decided that since policies were not effectively deterring employees from infringing anti-piracy laws, software and hardware mechanisms were required. A thorough study of the advantages and disadvantages of each was conducted prior to implementing software solutions. Special purpose hardware is commonly use... Special purpose hardware is commonly used in proof of ownership, to provide secure data storage and to provide a secure execution context for security-sensitive applications. Such hardware is typically more cumbersome for the user and more expensive than software based techniques. 2.1.1 Dongles A dongle is a hardware device distributed with software. Possession of the device proves ownership of software. A dongle typically connects to an I/O port and computes the output of a secret function. While running, the software periodically queries the dongle. If the communication fails or the results of the query are wrong, the software reacts appropriately (Craig and Burnett, 2005). There are three major drawbacks to dongles. These are cost, impracticality and vulnerability. Dongles are expensive at $10 per unit and distributing them with software is not practical. Thirdly, the attack point is clearly defined since the interface to the device is a hardware interface. This means that the signals passing over the interface must conform to the software standards. This gives attackers and analysis advantage (Craig and Burnett, 2005). 2.1.2 Tamperproof CPUs Tamperproof CPUs aid in piracy prevention by providing a secure context and/or secure data storage. By executing the software in a secure environment, the pirate is unable to gain access to the software. This technique prevents the attacker from observing the behavior of the software which means he is unable to identify portions of the software to remove. The obvious drawback to this technique is the cost of requiring all users to have tamperproof hardware (Flynn, 2005). 2.1.3 Smartcards Smartcards store cryptographic keys for use in authentication and authorization systems. A typical smartcard

Confidentiality and Anonymous Sources Assignment

Confidentiality and Anonymous Sources - Assignment Example Many feel that the journalist crosses the line of credibility when they extend this confidentiality to the identity of the story’s source. They suggest that reporters use anonymous sources as a shortcut. It’s easier than using investigative techniques such as uncovering documented evidence and speaking to a larger number of people than solving an intricate but credible puzzle.  A journalist that wants their story to be believed uses at least two named sources in a story. Using just one source that is unknown to the reader, and sometimes the reporter, for the sake of sensationalism and competition is, unfortunately, becoming a common practice. Others, including responsible journalists, firmly believe that the use of confidential or anonymous sources by journalists is essential in providing the public with vital information. This is because certain potential sources in sensitive government or business positions would not be willing to offer information without the assur ance that their identity remains confidential. Many journalists view their job as a duty to inform the public regarding unscrupulous dealings by those who wield power over the public. Those that advocate free speeches argue that if the media employs the use of anonymous sources conscientiously in a genuine effort to generate credible stories, the significance of the information outweighs any apprehensions regarding the origination of those sources. Both lines of reasoning are valid yet each must admit the other’s weaknesses

Marketing Essay Example | Topics and Well Written Essays - 250 words - 1

Marketing - Essay Example secondary type). The survey results truly fit my consumption preferences. I love to have variety of fast-foods and spend heavily on energy drinks specially the vigorously-imaged brands: Red Bull and Mountain Dew. I am greatly involved in the purchases of sports wears and trendy clothes. I prefer football Toes and bouncy basketball shoes over the light-weight running shoes. Nike’s achiever image and Adidas’ trendy and cool image fits my outfit choices. My interest in outdoor sports, visiting adventurous parks and venues as hiking places, and downloading & purchasing wide range of videogames reveal my sports- and adventure- oriented lifestyle. I am a regular reader of sports magazines mainly Adventure Magazine and Sports Illustrated. In terms of media choices, I watch sports channels mainly NBA, FIFA and car racing sports. I profoundly watch music TV channels and listen to radio music. My purchases heavily involve tickets for cinemas and music concerts revealing my intere sts in fast music and entertainment. I seek gadgets with enhanced music features and advanced tools. I am fond of buying high-tech products including iPod, iPhone, MP4 players, DVDs and DVD players, and video cameras.

Western Australian Economy. Legal and Political Environment Essay

Western Australian Economy. Legal and Political Environment - Essay Example The industrial and commercial sectors have been the leading presentations used to offer the needed ventures to achieve stability in income generation and present stable resource acquisition. Developed societies have excelled in presenting stable economies with a larger share in GDP and proper application of the resources available. With the competition in the business industry to maximize on the available resources, opportunity generation is elevated. The other stable presentation has been in the government provision to offer the needed resources and opportunities to stabilize the economy. Western Australian economy has been the example of the dominant GDPs in the global sector with an elevating sector that is boosted by stable supply in the resources. The economy has been developed based on the principles required in developing stable economies capable of presenting support to the existing population. The economy has grown since 2010 by 3.5% with a stable supply of mineral reserve a nd energy to drive the industries (Government of WA, 2002). With globalization, the existing sanctions and limited operations within borders have been opened to promise free participation of foreign members in exploiting the resources available within the country. The globalization aspect has been noticed to play a significant role in developing the stable economy of Western Australia with resources and energy sources benefiting from the modernization process. Legal and Political Environment The political sector within the Western Australian economy sector has been classified to be advanced into providing the needed platform to conduct business activities. With the economy supported by stronger policies and a stable mining economy, the developments have been subjected towards maintaining the level of income within the industrial sector. The global Financial Crisis (GFC) had been avoided due to the strength of the policies subjected towards developing the available resources and allo wing the needed platform to conduct foreign business (WACAR, 2010). The resources have developed the ideology in the government and legal framework and offer stable employment opportunities and utility of the resources (Scott, 2012). Western Australia covers the region of an estimated one-third within the whole Australia with the majority of the labor supplied by the interstate and international workforce. The other contribution by the WA government has been extended in the provision to offer a $30 billion budget to be supported to development sector (WACAR, 2010). The state has supported the needed initiatives to be invested in development projects to favor the increasing market sector with the labor department encouraging foreign policies to add to the population. With the increasing population, the budget has also been developed to support modern urban housing projects to the increasing population within the economy. The population with the incentive that is given to development projects and the business community prefers the current elected government. The government realizes the need to offer stability within the WA economy by presenting the needed funds to develop the health sector, education and infrastructure. The legal framework is supportive of the reforms to support health facilities and offer strict regulations against the parties that exploit the oil resources. The state government laws support the stable urban system and the by-laws that offer security to the development platform noticed within the region. Financial Climate The economy is greatly supported by the export of minerals in gold and natural gas and boasts of a dominant facility to support the industries within the econom

Discuss some issue of personal, local, national, or international Essay

Discuss some issue of personal, local, national, or international concern and its importance to you - Essay Example This is because it is as easy as ABC to create false profiles on social media. Criminals use this opportunity to get access to others’ profiles by sending friend requests. Once approved, they get access to the victim’s personal data, photographs and albums which they might forward to adult sites, or this may lead to telephonic conversations and meetings, and nobody knows about the consequences. The criminal can also adopt identity of real people by using their hacked photographs and information, for the purpose of attracting friends. This topic holds a strong place among ethical issues in e-marketing. Internet savvy persons are getting more and more informed about false e-marketing or fake e-business advertisements. False identity helps the criminal in preplanned attacks against payment systems like pensions and medical insurance. E-marketing ethics require that in order to carry out effective e-marketing, the e-marketer must base the business on honest grounds. If he is honest in displaying his identity, consumers will automatically come to him because e-consumers always do business with the names they can trust. Similarly, it is unethical to adopt the identity of another successful organization as doing so tends to bring harm to the reputation of the owner of the cloned identity. According to PR Log, a Press Release, twenty fake identity factories had been sealed which were being operated by criminals who produced cloned driving licenses and utility bills. The Metropolitan Police was able to track down these f actories in an Operation, arrested the criminals and closed the factories. If such criminals keep on getting caught, then this would be a good lesson for those who think of crossing the ethical boundaries in interacting with social media and in carrying out e-marketing. Anna Johnson revealed in her article that according to a research conducted by the National Opinion Research Center (NORC) at the University of Chicago, about

Health Economics Essay Example | Topics and Well Written Essays - 500 words

Health Economics - Essay Example For Getzen, some HMOs may be undertaking risk selection by only accepting healthy patients in order for them to create optimum profit. Some of them find it advantageous on their part to reduce services or quality of care once there would be implementation of easy savings from discounting and substitution. In other words, HMOs have always to mean business and this leads them to expect to experience favorable or adverse selection. Considering the number of commercial employees, especially in large companies, there might be great savings on both the demand and supply sides due to substantial numbers in a group, and the risk selection process might not be that tough on the part of HMOs to ward off loss and optimize profitability. This is due to the fact that working individuals in various large companies are on a regular basis had to ensure their health safety to optimize their productivity. As a result, the commercial employee benefit market in states with large number of immigrants and service-based economy may have higher percentage of insured individuals compared to those in states with strong unionized industrial and manufacturing base (Kovner & Knickman, 2011, p.33). As a result, Kovner and Knickman added 80 percent of uninsured are in families with either full or part-time workers in small businesses. This would particularly increase HMOs magnitude of selection bias in this type of commercial employee benefit market, as they would also consider the profit they could create. On the other hand, there would be more profit for HMOs if less medical care is provided (Holcombe, 1995, p.136). Considering the need for medical services in the US is an upward spiral especially for low-income population (Andersen, Rice & Kominski, 2007, p.22), the medical market on the part of HMOs should have wider scope of risk selection process and even bias at some point just to ensure profitability will not be set aside. 2. What incentives

The effects of the influx of foreigners to the Native Americans Essay - 78

The effects of the influx of foreigners to the Native Americans - Essay Example This is the first implication that there was a radical change in the Americas with the coming of foreigners settlers forced the Native Americans to change their ways to accommodate the foreigners and those who did not comply ended up being massacred or sold as slaves. This way, the foreigners could take up their vast lands and make them their own. In the states of Virginia and the Carolinas for example, the trade of Native Americans as slavery was a booming business (Williams 2007). Some of the other changes that Native Americans went through were that they had to share their land with these newcomers. An example would be the European settlers felt they were best placed to cultivate the vast lands that Native Americans had though done not put to any use as they were more civilized than any of the other foreigners. The native habitats of the Americas also had to undergo proprietary and historic cultural losses thanks to the practices and policies adopted by the United States government over the years. It was furthermore devilishly hard for the natives to maintain their cultures and their people too with the influx of the foreigners. There was no place for Native-American culture as it existed before.

Literature Review Relating to levels of Physical Actiity and Older Essay

Literature Review Relating to levels of Physical Actiity and Older People - Essay Example Physical activity levels in older people in rural areas are comparatively less when we consider the urban elder people because of social, economical and cultural factors. The older generation of UK in general and that of Ireland in particular are very much reluctant in doing physical activities to maintain their physical and mental health (See appendix for the statistics). The rural areas of Ireland are sparsely populated with no cities or major towns, which made the problem even worse. Moreover transportation services like the train services are less to the rural areas of Ireland which made this area less developed. People over the age of 55 (Older people) in this region are not engaging in physical activity levels as laid down by the Irish Government. This paper is written as a literature review concentrating mainly on the older generation of the Irish people especially in rural areas. Aim of this literature review is to prove that lack of infrastructure facilities, development and awareness forced rural Irish older people to stay away from physical workouts. In this paper, I have reviewed relevant journals/ articles mainly from UK, America and Australia to establish the need of physical activities for older people. According to the World Health Organization (WHO), physical inactivity causes 2 million deaths a year worldwide and increases all causes of mortality (Medibank 2007, p.8). The advancements in science and technology and increasing living standards are the major reasons for the physical inactivity. For example, walking and cycling were the major means, people used to travel from one place to another earlier. But the arrival of new technology oriented industrialization, revolutionised the human life and people started to give up the traditional means of transportation, which once helped them to stay fit. Caspersen et al, (1985) defined physical

Charles Beard Essay Example for Free

Charles Beard Essay Charles Beard’s book, An Economic Interpretation of the U.S. Constitution, was published in 1913 and soon became one of the most controversial literary works of its time. Beard’s main thesis in this book is essentially that the Founding Fathers chose the specific format of the Constitution of the United States to protect their personal financial interests. Beard then goes on to argue that the Constitution was written by an â€Å"elite† attempting to safeguard their own assets and financial status. Beard was expanding on Carl L. Becker’s thesis of class conflict. In the eyes of Beard, the Constitution was created by the Founding Fathers as a â€Å"counter revolution† that ran against the wishes of farmers and laborers. Beard’s theory and his publication of this book were so controversial because it seemed to demean the Constitution and everything it stood for, which angered politicians and most of the legal community, at least those who didn’t ignore it completely. However, many historians and history professors seemed to recognize it and accept it. Many people were angered by Beard’s theory because, since it disparaged the Constitution and Founding Fathers, it seemed to put down almost everything our country stands for. Taking a sacred piece of history that started our nation and trampling on it by saying that it was nothing more than rich men trying to save their bank accounts and put down the common man is bound to upset more than just a few people. One of Beard’s main critics of the 20th century is a man named Forrest McDonald. McDonald uses his study of the voting habits and financial and economic concerns of the delegates at the Constitutional Convention in Philadelphia to prove that their motives were not financial-based. He asserts that the majority of the delegates who had public securities were Antifederalists. He concludes his study by saying, â€Å"Anyone wishing to rewrite the history of those proceedings largely or exclusively in terms of the economic interests represented there would find the facts to be insurmountable obstacles†. What McDonald means by this is that Beard, who was attempting to â€Å"rewrite the history† of the proceedings of the Constitutional Convention, was doing so without any actual evidence and therefore had an empty argument. I believe that Beard’s thesis, although an interesting notion, was not necessarily a valid argument and did nothing except anger most people in the political community. Even though many people in the late 20th century accepted his thesis, I disagree with it. My reasoning for this is that, although the Founding Fathers were economically prosperous, I believe that their status made them the only ones that could be able to write the Constitution and who were in a position to make the most crucial moves in establishing the United States. I do not believe that the Founding Fathers created the Constitution simply protect their financial status, I believe their status was the reason they could write the Constitution.

Yanomamo Tribe Essay Example for Free

Yanomamo Tribe Essay The Yanomamo tribes are a large population of native people in South America. They often reside in the Amazon rainforest, between the border of Brazil and Venezuela. Since their place of residency is remote and isolated, they have remained secluded from many aspects in the outside world. Due to their isolation, there are several characteristics of their culture and lifestyle that are affected by this. Some factors that result from their seclusion are their domestic life, clothing and diet. The Yanomamo’s physical environment consists of villages that usually contain their kin and lineages. The villages consist of about fifty people. In these villages they have a communal system, where they all live under one common roof called the shabono. The shabonos are an oval shape hut with covering around the edges but open ground in the center. The roof is supported by posts which signify each family’s individual areas. These habitats are built from raw materials from the surrounding jungle, such as leaves, vines and tree trunks. Unfortunately, when horrific conditions, such as weather and infestation of insects and animals occur, shabonos are very susceptible to damage. As a result, shabonos are rebuilt every one to two years. Not only do the Yanomamo use nature for their shabonos, they also depend on the forest for their â€Å"slash and burn† horticulture. â€Å"Slash and burn† horticulture is when they cut and burn forests to create fields for agriculture. When the areas become overused they from the â€Å"slash and burn† horticulture, the Yanomamo use shifting cultivation. Shifting cultivation is an agricultural system in which plots of land are cultivated temporarily, and then abandoned. This requires clearing a piece of land followed by several years of farming in order to loosen the soil for fertility. The Yanomamo are known as hunters, fishers, and horticulturists, cultivating as their main crops plantains and cassava. Another food source for the Yanomamo grubs. Traditionally they did not farm, and the practice of felling palms in order to facilitate the growth of grubs was their closest approach to cultivation. The conventional diet of the Yanomamo is low in salt, which makes their blood pressure the lowest of any cultural group on the planet. Historically, the Yanomamo were known as endocannibals. Endocannibalism is a rare form of cannibalism that usually occurs after death. The body of the deceased is burned in a remote region away from the village. The remaining bones and ash are then made into a fine powder which is then mixed into the juice of a plantain to make a beverage. This beverage is consumed by the deceased person’s relatives. This is called â€Å"drinking of the dead† which is thought to be the way for the deceased person’s soul to enter the body of their living descendants. They believe that this proves them with a spiritual and physical strength so they can fight the evils of the jungle. Another way that the Yanomamo connect with the spirits of the jungle is by taking hallucinogens. Hallucinogenic drugs are taken on a daily basis, because drugs are commonly available from the jungle. Some aspects found in nature that can be made into many different drugs are; the yakowana tree and the hisiomo tree. The yakowana trees bark is ground into snuff powder with they use to snort. The hisiomo trees seeds are packed into a cigar shaped and traded among the villages. One drug that is taken every day by the Yanomamo is called yopo. Yopo is made by grinding several natural roots and vines that are gathered in the rainforest. It is consumed by blowing the powder into another Yanomamo’s nostrils with a long tube called a mokohiro. Using this drug is very painful and causes blinding pains in the head and nausea. After they have achieved a trance state, they communicate with the spirit world and relate what they are seeing with chanting and dancing. This is one way that the Yanomamo connect with their fellow neighbors. Another way the Yanomamo unite with each other is through celebration. They celebrate a good harvests with a big feast to which nearby villages are invited. This celebration helps to maintain good relations with their neighbors by sharing their harvest. During the celebration, they decorate their bodies with feathers and flowers, eat a lot of food and the women dance and sing all night. These two aspects of the Yanomamo culture not only shows their social organization with fellow tribes but also their ideological aspects of culture. The technological advances of the Yanomamo include; baskets, wooden spears, arrow points, fire making sticks, quivers, bows and arrows, and blow guns. The women weave and decorate the baskets. They make both flat baskets and burden baskets which are carried by a strap around the forehead. Fire sticks are still often used to make a fire. The men carry quivers containing extra carved wooden spear and arrow points when they are out hunting. Around the outside of the quiver they also tie the fire making sticks. Making fire with sticks is a long and arduous process requiring skill and agility. Each quiver contains a bow and three arrows, which are designed to hunt small game. In order to make a blown gun, a piece of cane is used as the shaft which must be long and straight. A mouthpiece is added to one end of the cane which is cut or carved from wood. The darts for the blow dun are made by sharpening fibers and balance on the end with either cotton or the fiber of the kapok tree. They often use poison on the ends of the darts. They get this poison from a frog that inhabits there. After an extensive assessment of the life of the Yanomamo culture it is evident to me that the physical and social environment influenced their way of life tremendously. The location of the Yanomamo is a key role in their lifestyle based on the resources available to them including food sources, raw materials and supplies. If they didn’t live in their initial environment, nothing would be the same. By living in this environment, their culture has already established their lifestyles through surroundings due to the shabonos and way of agriculture. The way the shabonos are built cause the Yanomamo to become close with one another to become one big tribe. Without their way of agriculture, the Yanomamo’s wouldn’t consume the same foods, or even hunt the same way. Hallucinogens are another aspect that contributes to the physical environment. Without their environment, drugs wouldn’t be so prominent and their whole way of connecting to the spirits would change. Lastly, technology would change since they make their baskets and quivers out of nature resources found in their environment such as wood and cane. The social environment of the Yanomamo also plays a big part in their culture. The Yanomamo do hallucinogens with fellow neighbors to connect to the spirits and also forms a sense of belongingness with each other. When they do the hallucinogens they come together and connect to the spirits as one with song and dance. Aside from that, they also unite with each other through celebration. They celebrate a good harvests with a big feast to which nearby villages are invited which helps to maintain good relations with their neighbors. If the Yanomamo didn’t share their harvest with each other, they wouldn’t have as much food as they do and wouldn’t be able to survive alone. The Yanomamo use both physical and social environments in order to prosper and thrive in life.